Bidding on individual keywords in Google Adgroups

One thing that is not apparent in Google Adwords campaigns is that you can change your bid for individual keywords within an Adgroup. Sounds simple, but if you set up a new Google Adgroup, you won’t find the screen that enables you to do this. At least not at first. I don’t know if Google intentionally makes it difficult to find this screen, but unless you know how to enable this feature, you won’t find it. It really involves changing the bid on one keyword in the group. Once you do that,the screen appears that lets you edit your maximum bid for each keyword in the group.

This is not some little add-on feature. The ability to manipulate your bids within an Adgroup will give you much more control and can transform any Adwords campaign. For details on how to do this (and why you should) check out my article on Keywords in Google Adgroups.